Having your Google Analytics data in your Google Ads account gives you the additional benefit of understanding your users.
By importing the conversions in Google Ads you can remove such users from the ad campaigns. This is possible only when Google Ads and Google Analytics accounts are linked together. You can save money (ad spend) by removing such users from the Google Ad audience list for the time being. If a particular group of users have already completed a goal or purchased a product, then the chances of them completing the same goal or purchasing the same product are pretty low. Remove audience who have already completed a goal or transaction: You can use your Google Analytics events or conversions for remarketing campaigns in Google Ads.įor example, you can create a remarketing campaign for the audience who have left your purchase funnel without completing transactions like users who have done add to cart but not purchased.Īnother example could be, you can create a remarketing campaign for the users who have recently completed a goal on your website by signing up for your newsletter.
Retarget Audience based on Google Analytics events or Conversions: What are the advantages of linking your Google Ads account with Google Analytics?įollowing are the key advantages: 1. Congratulations! You have successfully linked your Google Ads account with your Google Analytics property.
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